Plummeting costs associated with embedded technology have led to a new generation of machine vision-based inspection, barcode scanning-enabled product tracing and more.

ABB Now MESA International Platinum Keystone Sponsor

ABB Now MESA International Platinum Keystone Sponsor

Commitment strengthens MESA’s reach in the Operations Management community and broadens resources and opportunities for ABB users.

MESA International ( announced Dec. 6 that ABB (, a global leader in power and automation technologies, has joined MESA as a Platinum Keystone Sponsor. As such, ABB will join other Operations Management leaders in supporting MESA's mission and will help its users drive performance and profitability in their organizations through active learning, best practice sharing, and industry dialogues.

Michael Schuster, Vice President of Marketing for Control Technologies at ABB said, "Supporting the global community of Operations Management professionals in MESA is a winning proposition for ABB, our customers, and the industry in general. We believe that becoming a MESA Platinum Keystone Sponsor positions us to more fully contribute to the conversations that leaders in our industry are having about improving their production operations."

Commenting on this news, John Southcott, MESA Chairman said, "We are pleased to have ABB join our organization as a Platinum Keystone Sponsor. As a leader in Process Manufacturing markets, ABB brings expertise and perspective in continuous, batch and discrete processes that will strengthen the MESA community. ABB is stepping up to ensure MESA is capable of driving relevant industry discussions for our members."

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