can get parts anywhere in the world," Ward says.

Technical issues are important, but many other issues arise when marketers travel to new countries. Swanson also turns to his larger partner when it’s time to get a bit of help with local customs. Siemens staffers can help explain some of the differences in their region.

“The more business we do abroad, the more we realize how critical the cultural differences are,” Swanson says. “The way people interpret a comment in Greece, Australia or China are very different.”

PCT is expanding its reach by teaming up with additional marketing and sales personnel who know the markets and the regions. Having this local presence is a necessity to establish a presence and help build confidence in the brand name, Swanson says.“Initially, we identified sales reps that could work with us, some were reps of companies that make equipment our systems are used with. Then other reps came to us when we exhibited at focused trade shows," he explains.

PCT has seen solid success in global markets and has plans to expand its international sales. One key in its efforts will be to continue working closely with companies like Siemens that can provide support as well as technology.