Mixing the Right Flavors Makes Competing Sweet: Page 3 of 3
Mixing the Right Flavors Makes Competing Sweet
If the vibration damper is not properly attached to the crankshaft, the damage could be catastrophic. This system provides assurance for the manufacturer, as well as its customers, that the damper is in place and properly installed.
Lest one think that the only choices for OEM competitive advantage lie with high-powered computing equipment or other complexity, consider the situation of Wizard International. The Mukilteo, Wash., company claims to be the leading producer of computerized mat cutting machines. Mats, in this case, are the borders placed around pictures before they are mounted in frames for display in the living room.
The Wizard machine has a movable cutter that requires electric power and a control signal. Routing cable to a movable part can contribute to warranty problems, or even safety concerns, if not done properly. To gain a competitive edge by improving product quality, the company implemented a “ReadyChain” cable carrier composed of a “Micro Energy” chain cable carrier and “Chainflex” continuous-flex cables from igus, East Providence, R.I. The company saved almost one-third of the cost of a competing solution with this design.
Wizard Research and Development Engineer Walt Krein states, “Not only do we save valuable manpower and reduce engineering and purchasing costs, but we also improve the quality of our product. It was an obvious choice.”
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