A New Season Begins for ProFood World

Launched in 2016, ProFood World continues its successful reign as the food industry’s fastest growing media brand. However, a change is brewing.

Joyce Fassl steps down as Editor-in-Chief at ProFood World.
Joyce Fassl steps down as Editor-in-Chief at ProFood World.

I am very pleased to announce that ProFood World’s (PFW) Executive Editor Aaron Hand will become the new editor in chief of ProFood World starting with the October 2021 issue. Aaron joined PMMI Media Group (PMG) in 2013 as a seasoned trade journalist. In his initial role at PMG, he was executive editor for Automation World, where he focused on the process industries. In 2019, he became editor at large for all PMG publications, covering manufacturing and automation as well as pandemic coverage that drew strong reader interest. Last fall, Aaron joined ProFood World full time as executive editor. With his vast level of pertinent editorial experience, Aaron is the perfect person to take over the helm of PFW.

But wait a minute! What’s going on with Joyce and her popular Joyce’s Voice e-newsletter? Rest assured, I am not going anywhere. This year, I am celebrating 35 years of continuous service to the food and beverage manufacturing industry as a leading journalist.  

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I think it’s time to for me to cut back a bit and use my talents and experience where they are needed most. I will continue to be involved with all things ProFood World, focusing on writing our signature plant profile features, managing the Sustainability Excellence in Manufacturing Awards and Manufacturing Innovation Awards, honing the industry knowledge of our contributing editors, producing Joyce’s Voice e-newsletter, overseeing special editions of PFW, and, of course, working side by side with Aaron to ensure ProFood World continues its commitment to providing the best content to meet our readers’ needs.

You can still reach me at the same email address and phone number I’ve used since I helped launch PFW in 2016. In the meantime, here’s a toast to the continued success of ProFood World!  


PACK EXPO Las Vegas and Healthcare Packaging EXPO (Sept. 27-29, Las Vegas Convention Center) will reunite the packaging and processing community. With over 1400 exhibitors, no other event in 2021 will bring together a more comprehensive gathering of suppliers offering new products, technologies and solutions. Attendee registration is now open.

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