The Hardware To Software Approach—New Tactics To Capitalize On Industrial Data

The hardware / software alignment issue is as important as ever, particularly with increased capabilities of software being realized on hardware assets that are increasingly difficult to access.
Aug. 5, 2026

Join Automation World’s Chris McNamara as he sits down with Advantech’s Tim Munro, who share perspective on the hardware side, and Epicor’s Kristopher Schaffer, who brings the software insights on the opportunities, challenges and ultimate wins from properly following the hardware to software approach.

Tim Munro

Tim Munro

Solutions Architect

Advantech

Tim Munro is an Industrial Automation professional with extensive experience helping organizations implement innovative computing and automation solutions. Throughout his career, he has built a reputation for strong customer relationships, technical expertise, and leadership in industrial technology. Passionate about high-availability computing, edge technologies, and digital transformation, Tim has also contributed industry articles and regularly engages with the automation and technology community. He is committed to helping businesses leverage technology to improve reliability, efficiency, and operational performance.  Tim has worked with Advantech for the last ten years, most recently in the role of Solutions Architect- Industrial IoT.

Kristopher Shaffer

Kristopher Shaffer

Product Manager

Epicor Software Corporation

Kristopher ("Kris") Shaffer is a Product Manager at Epicor Software responsible for the company's Connected Worker product portfolio and strategy. With more than a decade of experience spanning software engineering, product management, and user experience, Kris helps organizations empower frontline workers, optimize shop floor operations, and accelerate digital transformation through connected workforce and manufacturing solutions.