From Machines to Monetization: Scaling Industrial Software Revenue

March 26th, 2026

11:00 AM ET / 10:00 AM CT / 8:00 AM PT / 4:00 PM GMT

Duration: 1 hour 

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Summary 

Industrial OEMs have successfully transitioned to software-led innovation, yet for many, digital revenues stall. The constraint isn't a lack of demand; it is rigid monetization architecture.
 
 When licensing logic is hard-coded or tethered to hardware shipments, every commercial decision becomes an expensive engineering project. Regional expansion stalls, pricing and packaging adjustments delay launches, and feature-based upsells introduce product complexity. Revenue growth is effectively throttled by the software release cycle.
 
This session explores how leading OEMs like Siemens, Hexagon, and Stäubli broke this
bottleneck. By moving from legacy licensing logic to commercial monetization infrastructure these leaders successfully decoupled software value creation from
hardware dependency.
 
Through real-world case studies, we demonstrate the specific monetization shifts required to enable faster global expansion, more flexible business models, and scalable
recurring revenue streams.
 
Designed for industrial leaders responsible for digital strategy, product management, and software-driven growth.