This is but one example of how the MES application at Heineken goes
beyond being a mere data reporting mechanism and actually offers tools
that help operators control things in the plant and bring new levels of
efficiency.
Launching Windows 7
Another fascinating example of P2P integration is found in the package
converting space. The product is Microsoft’s Windows 7, and the package
is a folding carton. The following is adapted from a case history report
written by InfoTrends Inc.
“Processing” in this case doesn’t involve food or beverage or
pharmaceuticals or shampoo—the consumer packaged goods we usually think
of when discussing P2P. But Microsoft makes a product and packages it
just as surely as any other CPG company. And it has found a way to
integrate manufacturing and packaging that is as seamlessly automated as
anything out there today. Much can be learned from this print-on-demand
application.
The carton converter is Mediaware, an Irish firm that is using not only a
digital printer but also an entirely digital workflow to let Microsoft
handle short runs for multiple countries and their varying languages.
The competing bids for the Microsoft contract offered solutions bound by
the old rules of conventional analog offset print technology.
Competitors relied on the old business model, printing short runs in
analog for the best unit price they could offer and storing excess
prints for possible use with later orders.
Mediaware, on the other hand, put together a workflow of the future.
It’s seamlessly integrated with Microsoft’s order entry, manufacturing,
and delivery operations, and it was critical to meeting and exceeding
expectations and requirements. Key contributors behind this remarkable
implementation are Xerox and Stora Enso, the firms that jointly
developed what’s known as the Gallop digital print packaging line. Here
is the basic sequence for each of the hundreds of folding carton print
jobs Mediaware has delivered to Microsoft since October 2009:
• Initially, Mediaware takes a forecast from Microsoft and downloads the
artwork from Microsoft’s global repository into Mediaware’s document
library within the Xerox PrintCise program.
• ModusLink, Microsoft’s tier 1 kitting partner in Waltham, MA, places
an order to Mediaware in the form of a .CSV that automatically generates
a component of the overall bill of materials.
• The .CSV file is dropped into Mediaware’s MIS system. Mediaware’s
proprietary ArcLink program automatically generates a work order and
places it into PrintCise.
• PrintCise automatically retrieves the artwork from the library, adds
variable information (country of origin, printer ID, and bar code
verification), and drops the job on the Xerox iGen4 digital printer
complete with a job ticket.
• The iGen4 feeds via Internet Printing Protocol (IPP) back to PrintCise the status of the job in real time.
• After printing, coating, die-cutting, and gluing, weight verification
acts as a final quality control to confirm that the appropriate number
of folding cartons was produced. PrintCise outputs a value to a weighing
machine. If the value meets the actual weight, a delivery label is
released. If not, the job goes into quarantine for evaluation.
The Mediaware workflow is so automated that human hands normally do not
touch the carton until it is ready for insertion into the folder/gluer.
The jobs are segregated into two queues, one for each of the two carton
sizes required, limiting the need to change the settings on the
folder/gluer.
Mediaware’s hairman Simon Healy emphasizes that while this is a business
solution that has met Microsoft’s expectations, it has tremendous
viability for a broad range of folding carton applications from retail
to pharmaceutical. “Pharmaceutical companies, in particular, have some
of the same business needs that top software companies have,” says
Healy. “They have a regular use of small-format cartons, they sell
internationally, and they have a high need for secure print.”
We can expect to see some noteworthy extensions of this print-on-demand
technology in the pharmaceutical business some time soon.