Follow the Path of Innovation

Last January, Automation World decided to whet readers’ appetites with features and columns devoted to automation innovations, which included survey results, interviews and good old analysis.

Anyway, we’re back at it this year with the January 2011 issue in print and online.

In terms of online trends, video product demos have emerged to fit the time requirements for busy automation professionals. In 2011, Automation World will make it easy by delivering these product videos in a newsletter, called Spotlight Video. The newsletter will showcase vendor products on display at various user group conferences and trade shows throughout 2011.

Other trends include “targeted” content for your particular discipline. “Automation Alerts” will debut on our Web site in quarter one of 2011. The content tool allows a Web visitor to pick an automation keyword or phrase and receive an e-mail when new content on that topic is added to our site. The user can set the frequency of the e-mail alerts: daily, weekly, bimonthly and so on.

So stay tuned to Automation World in 2011 for new online products and stellar editorial content.

Grant Gerke
Digital Managing Editor
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