New Media Explosions for 2010?

I received a chance to install a “beta” version of Google’s Chrome browser on our home computer recently—on a Mac platform—and had an “aha” moment after giving it a run-through. Chrome was FAST, loads pages very quickly and it performs Google Search functionality in the URL field. Pretty slick, I recommend.
Anyway, I mention the new browser and wonder what new technology may “explode” and arrive in the business space this year. Social Media became “the” technology last year, and rightly so. Twitter, Linked-In and Facebook drive users—wherever you happen to be—to Web site content. I like Google Wave, an Internet communications platform that merges e-mail, instant messaging, wikis and social networking, but it has a lot of bugs to work out before washing up on workstations as an effective business tool.

Some businesses are looking to create separate Web sites to highlight a certain product line or a specific topic, such as Programmable Automation Controllers. If Social Media has taught us anything, businesses want more “outposts” on the Web and less competitive advertising. One thing is certain; a “moving target” will be the operative phrase for 2010.

Grant Gerke
Digital Managing Editor
p.s. For a recap on Social Media, tune in to this podcast, from Gary Mintchell at the 2009 ISA conference.

No Escape…from White Papers on
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The Twitter Top Five 
Top links from for December 2009:
1.    Automation Gear Blog: “Low-Cost Soft Starters” (Source:
2.    Automation World’s Product Insights Newsletter, Dec. 3 (Source:
3.    Green Inc. Blog: “Wireless Protocols Vie for Smart Grid” (Source:
4.    Automation Gear Blog: “DIN-rail Mount UPS Modules” (Source:
5.    Industrial Ethernet Webcast: “Extending Industrial Ethernet with Wireless Technologies” (Source:

2009 Webcast Series on Industrial Ethernet Free On-Demand Webcast: Extending Industrial Ethernet with Wireless Technologies. Engineers speaking in this free, hour-long Webcast discuss such topics as defining the variety of radios used and dealing with potential radio frequency interferences, the variety of protocols and their uses, and applications for wireless in automation. Originally ran on Dec. 10, 2009. Visit

Free On-Demand Webcast: Business Considerations for Safety. In this FREE hour-long Web seminar, learn about the current industry and global trends that impact business considerations for safety. Hear from ARC analyst Sal Spada and Dan Hornbeck of Rockwell Automation as they discuss industry adoption of safety and sustainability for the life of a machine or application. Originally ran on Oct. 8, 2009. Visit

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Podcast Bytes: Interview with OMAC’s Dave Bauman, Wes Iversen, Managing Editor, talks with Dave Bauman, Technical Director for OMAC in Las Vegas at the PACK EXPO show. The discussion includes the latest on the PackML standards, a recent packaging automation survey that shows an increase in packaging systems being tied to ERP Systems and the OMAC booth in Las Vegas. Visit

Podcast Bytes: OpsManage ’09 – Enterprise Manufacturing Intelligence: Wes Iversen, Managing Editor, talks with Maryanne Steidinger, Director, Commercialization, Operations & Information Products, for Invensys Operations Management, on a new Enterprise Manufacturing Intelligence (EMI) product that was introduced by IOM at OpsManage. Visit:
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