YouTube for Engineers

Bison Gear & Engineering finds that Internet videos featuring engineering content can draw a crowd. So you think engineers don’t have time to watch YouTube videos on the Internet?

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Think again. If the experience of Bison Gear & Engineering Corp. ( is any indication, Internet videos may be a good way to grab the attention of an engineering audience.

Bison Gear—a St. Charles, Ill.-based manufacturer of fractional horsepower electric motors, gearmotors and gear reducers used in industrial and commercial original equipment manufacturer applications—is using the Internet to let prospective customers see and hear about the details of its newest line of energy efficient, three-phase AC gearmotors. A two-minute video, which can be viewed on the company’s Web site, showcases Bison’s new 107 series Verdant Duty gearmotors.

“We began experimenting with video about a year ago posting a few of our 3D gearmotor animations on YouTube, and not really thinking that such engineering-related content would create much interest,” relates John Morehead, Bison Gear vice president, strategic planning & marketing. “We were totally surprised to find they're incredibly popular. One of our animations of a parallel shaft PMDC gearmotor has been viewed over 33,000 times. We now have eight videos on the Bison YouTube Channel, ranging from gearmotor animations to our company history and anniversary video, with many more to come.”

Bison Gear & Engineering Corp.

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