Beckhoff Opens Brazilian Subsidiary

Germany-based automation supplier Beckhoff Automation has opened its newest subsidiary in Brazil. Together with distribution partners in Argentina, Uruguay and Chile, Beckhoff is now represented in four countries on the South American continent. Beckhoff’s U.S. headquarters (www.beckhoff.com) are in Burnsville, Minn.

Beckhoff Automação Industrial Ltda. is based São Bernardo do Campo, São Paulo State. The Beckhoff Brazil sales network will be expanded further through additional branches and system integrators, the company said.

São Paulo State is home to numerous manufacturing industries, including automotive, packaging, plastic injection molding and sugar cane processing. “The Brazilian market is not dominated by a particular industry, so that we have an opportunity to establish ourselves in a wide range of different sectors,” says Kai Ristau, International Sales Manager for Beckhoff.

 “In Brazil, Beckhoff products are already being used in many industry sectors. Initially we will concentrate on the machine construction sector,” says Marcos Giorjiani, managing director of the new subsidiary. “The Brazilian automation market is growing continuously. Our own branch will give us better growth opportunities because we can develop our own strategies for positioning our “New Automation Technology” in the Brazilian market and for acquiring new customers.”
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