In an approach similar to that of Cumming, Ga.-based AutomationDirect, whose successful marketing campaign compares its low prices to those of competitors, Ethernet Direct also touts its low prices—made possible by selling directly to the user, thus removing distributor mark ups.
The company’s Web purchasing pages feature online quoting, credit card ordering and online purchase orders. An online chat feature allows customers to get quick answers to technical or ordering questions.
Ethernet Direct products are billed as industrial-grade equipment at commercial-grade prices, so that customers don’t need to compromise specifications for price.
