Sunny Ainapure, who has been with Mitsubishi Electric Automation for 18 years, will lead the company’s product marketing department. He started as a senior application engineer and eventually joined the company’s marketing department in 2007. Since then, he has held product manager, account manager, and senior product manager roles before accepting his new role. “Sunny has worked with many of our best customers from the beginning of our relationship,” said Milton Coleman,
Sr. Vice President of Sales and Marketing. “His experience will be of great value to the department.” In her role as director of product management, Deana Fu is taking on a strategic role focused on delivering products and solutions that are customer- and market-centric. She will lead a team of product managers
to formulate product strategies and align the organization around
creating desirable outcomes for Mitsubishi Electric customers. Her team
will manage all facets of the product life cycle, advocate for our
customers during the development process to ensure that the product
requirements resonate with customer needs, and collaborate across all
the different functions within Mitsubishi Electric that are involved in bringing
the product to market. “Deana’s experience working with our parent
company in Japan, managing product launches, and maintaining great
relationships positions her well for success in leading this team,” said
Coleman.
Dean Norton comes to Mitsubishi Electric Automation as a new hire and
will assume the role of Strategic Marketing Director. “Having held a variety
of positions (including customer service, sales, product management
and marketing), with different levels of responsibility over my 25+
year career in Industrial Automation has afforded me a deep understanding
of the customer, as well as what is needed to enable an organization
to successfully deliver its value proposition,” explained Norton. “I
am excited to have joined such an amazing group here at Mitsubishi
Electric Automation and look forward to working with the team to
become the most customer-centric company in our market.”
