Mitsubishi Electric Automation, a leading automation supplier, recently launched a new online customer shopping style platform for product selection and search. The platform provides a B2B-type experience, which provides easy to use tools to request pricing quotes for specific products.
As part of the company’s digital strategy, the platform allows customers
to select products based on specifications, or to select products by
model number. The system also provides quick recommendations for
compatible associated products and accessories.
“The guiding principle behind our new platform was to provide our
customers an easy to use, customer-centric product selection tool in a
familiar online purchasing style environment,” said Sloan Zupan, senior
director of marketing at Mitsubishi Electric Automation. “The result is a
tool that ensures the efficient use of our customers’ time to find the high-
-quality products for which Mitsubishi Electric is known.”
Customers can find a hyperlink to the platform on the Mitsubishi Electric
Automation website, making it easy to navigate, search and find products
quickly, typically within just a few clicks. Once they have found
their desired products, customers can submit a request for a quote
through the platform for quick response by qualified sales engineers.
According to Zupan, the platform showed strong results in the proof-ofconcept
phase and has attracted more than 25,000 unique visitors
since late 2021. In addition, more than 75% of visitors have come to the
platform through organic searches.
“Those figures speak to the high quality of the content, which is updated
regularly to provide our customers the searchability they want together
with the selection they need,” he said.
Mitsubishi Electric Automation worked with Kyklo to create and develop
the platform. Founded in 2015, KYKLO focuses on helping distributors,
retailers, wholesalers and manufacturers in the electrical and mechanical
industry with their digital transformation.
The easy-to-use Mitsubishi Electric platform can be found at
https://shop1.us.mitsubishielectric.com.
