If youâre worried about the U.S. economy, take a deep breath, and stop. What you need to be worried about is how to best take advantage of the good times weâre in and the growth ahead so that you can be in the best possible position to weather the coming depressionâwhich, when all is said and done, wonât be so bad.
Alan Beaulieu, president of ITR Economics and one of our industryâs most respected economists, pointed to several reasons why we should expect good days ahead: consumers are in good shape, the world is relatively calm, employment is rising, banks are lending, retail sales are rising, non-residential construction is improving, and deficit spending continues (no fear of austerity).
And GDP is growing, Beaulieu said, speaking at the CSIA Executive Conference this year in Puerto Rico (yes, thereâs a place that needs to worry about its economy). âThis is not a recovery, friends. This is growth. Wages are going up. There are more job openings than weâve ever seen before. This is a good time,â he emphasized. Donât be discouraged by higher rates of GDP growth in China, where the economy just isnât as big, he added. âIf you can get a growth rate of 3-3.5 percent, thatâs good. Weâre just too big [to grow faster than that].â
More than half of Americans have been misled into thinking that China outranks the U.S. economically, but in fact the U.S. is the largest economy in the worldâseven times larger than China. âPeople just donât get it,â Beaulieu said.
Our individual state economies outrank most countries in the world. To drive that point home, Beaulieu showed a map of the U.S. with all 50 state names replaced by countries whose GDPs match the state. New York Stateâs GDP is the size of Spainâs. Illinois has a GDP matching Saudi Arabia. California and Texas GDPs match the size of two of the largest countries (by land mass) in the worldâBrazil and Canada.
Overall, our economy is looking good. âWeâre about ready to head into the second half of 2016, and weâre picking up speed in all sectors,â Beaulieu said.
ITR expects the good times to continue through 2017, with a 2.7 percent growth rate, and on into 2018. âThere are better times ahead, lasting until about halfway through 2018, and then we should see a full-blown recession in 2019,â Beaulieu said.
Government spending is one of the factors that will lead us into a recession, according to Beaulieu, who notes that it really doesnât matter who gets elected to the presidency come Novemberâthe recession will come either way. Even if the new president is fiscally conservative, he said, it takes 18 months for any major piece of legislation to impact the economy. âEven if Washington tightens up on the purse strings, which wouldnât be a bad thing, we will still have a recession in 2019.â
For industry, that 2019 recession will look nothing like 2008-2009. âIt will be painful, but not traumatic,â Beaulieu said, referring to it as more of a cash event than anything else, and more directed at consumers. âSo the more your industry is attached to consumers, the more youâll feel it.â
As a whole, manufacturing in this country continues to move up, the pace of growth actually accelerating the past few months, Beaulieu said. We had record high manufacturing in the U.S. a few years ago, he said, and weâre reaching that point again. âIf anybody tells you we donât make anything here anymore, itâs just not true.â
Several industries are doing well in the U.S. right now. Automobile production is not declining anymore, and the ripple effect is going to create business throughout the economy, Beaulieu said. Chemical production has also stopped declining, and is outperforming the economy right now. âIt will be a good space to be in for a long time to come,â Beaulieu said.
Beaulieu also made note of the idea that Dubai was set to supplant the U.S. in chemical production. âObviously, theyâve failed, as the amount of money pouring into this country for chemical production has soared. We have a very dependable political system, and a very good workforce, and energy costs are low,â he said. Talking specifically to the integrators, he added, âYou should be busy pushing for moving into this industry going forward. It is going to see increased demand and increased needs.â
Electronic component production is at a record high, and there is more upside potential in the second half of this year, Beaulieu said. Medical equipment and supplies will need to see increased efficiency to protect their margins as they go forward, he added.
A big question on many peopleâs minds these days is the effect of low oil prices on industry. Although consumption is increasing in the U.S. and China, Beaulieu noted, âwhat we desperately need is a cap on production.â
There are several reasons why oil prices should be going back up, Beaulieu said, pointing to forces both political and economic. âIt would be really good for the world, not just the U.S., if oil prices go up,â Beaulieu said. He projects prices at $41 to $45 a barrel by the end of the year, and a mid-$50 range by next year.
Meanwhile, those low gas prices are helping consumers, who are doing well in the U.S. âMore of us are working, wages are going up, weâre saving at a nice clip, and weâre driving the economy forward,â Beaulieu said. âFor the next year or two, this is great news. Wages are just going to keep going up.â
But it will be a consumer-led recession come 2019. âWeâre adding a lot of debt. We have really low interest rates, so weâre managing our debt well. But when interest rates go up, that will drive up consumer delinquencies,â Beaulieu said. âWeâre adding the debt now because itâs so doggone affordable.â
Get ready now for the slump to come, and remember that cash is king in any downturn. âIn 2019, thatâs when you go on a poaching trip,â Beaulieu advised. âYou start looking for acquisitions, and start getting aggressive with marketing, so youâre ready for the Roaring Twenties.â
Here are the actions that Beaulieu advises you take this year to prepare your business for the coming years:
- Budget for continued economic growth driven by consumers.
- Invest in customer market research to reduce price sensitivity.
- Make sure your training and retention programs are topnotch.
- Make your marketing and advertising spending increasingly effective.
- Drive efficiencies with technology.
- Hire salespeople and leaders.
- Lock in costs in early 2016. Renegotiate your lease now; renegotiate your janitorial services. âLock in everybody except your economist, as far as Iâm concerned,â Beaulieu said.
- Expand credit offerings to garner market share.
- Plan for higher wages and higher energy costs.
Beaulieu told system integrators attending the conference that their goal upon returning home should be to make sure they have enoughâenough people, enough systems in place, enough training, enough research, enough everything to be ready not only for the next couple years of growth, but for the coming recession as well.
About the Author
Aaron Hand
Editor-in-Chief, ProFood World

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