Our North American team has furthered their relationship with the ISA organization through a partnership agreement that leverages webinars, web-based articles and podcasts promoted through ISA’s social media channels, topic-focused email blasts, and the posting of white papers in the online version of ISA’sInTech magazine. The FDT team is off to a great start including a recent webinar that you can watch at: http://tinyurl.com/fdtgroup001.They are also active on the ISA blog site. Here is a recent posting that I enjoyed reading: http://tinyurl.com/FDTGroup002. They also support the local ISA chapter meetings with program speakers that are FDT fluent. If you would like to have FDT as a topic at your upcoming chapter meeting, send an email to [email protected].
The European team takes full advantage of the flourishing tradeshow industry in their region during this time of year. The mega Hanover Fair has already taken place and the FDT Group was well represented with the updated integrated brewing display. This year the demonstration included a live demonstration of how FDI device packages can be seamlessly used in an FDT system. Check out the video on our FDT Group You Tube channel https://www.youtube.com/user/fdTGroupNA. Seemingly without catching their breath, the European Marketing Team has already participated in two Meorga Fairs as well as the new All About Automation fair in Friedrichshafen, Germany. Make sure to stop by the booth at upcoming Meorga Fairs and the SPS Fair in November to see the fantastic demo while enjoying a fine Belgian beer.
Other regions of the world have been active as well. Our India Marketing Team sponsored the ARC Bangalore 2014 Forum in July and provided speakers for this growing industry gathering. Our Japan Marketing Team is planning their highly popular user forum to be held in Nakano, Tokyo, Japan on the 11th of November. The day after, they will be at the SICE Industrial Applications Division 2014 Annual Conference in Ookayama, Tokyo, Japan and then on 19th through the 21st of November they will be exhibiting at the JEMIMA Measurement & Control Show 2014 in Nakanoshima, Osaka, Japan. Our China Marketing Team held an FDT Developer Forum in Suzhou in June sponsored by our member company, M&M Software.
While on the topic of marketing, I cannot help but comment on the tremendous success of this Device Integration Strategy e-newsletter. We are now just over one year into this new format and our last issue saw distribution to more than 80,000 persons. We receive many very nice comments on the content of the articles and our sponsors are reporting excellent responses from the readership. My thanks to the sponsors that make this newsletter possible and a special thanks to the folks that work behind the scenes to bring this great industry resource to you on a quarterly basis. Please feel free to send us your feedback at [email protected].
- Hartmut Wallraf
