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All We Really Need Is Girls

Nov. 20, 2013

Move beyond the pink toys and let girls know that engineering is another route they could go with their lives beyond maiden princess.

Aaron Hand,

Aaron Hand

Nothing floats my boat like a good Rube Goldberg contraption. Add to it a catchy tune and some feisty girls who know that they won’t be held back by a limited color palette, and, well…I’ll let the video speak for itself (below).

I think the folks at GoldieBlox may be on to something here. The proof will be in how well consumers react. For now, I think the song says it best: "Girls. That’s all we really need is girls. To bring us up to speed is girls. Our opportunity is girls. Don’t underestimate girls. Girls, to grow up knowing that they can engineer that!"

About the Author

Aaron Hand | Editor-in-Chief, ProFood World

Aaron Hand has three decades of experience in B-to-B publishing with a particular focus on technology. He has been with PMMI Media Group since 2013, much of that time as Executive Editor for Automation World, where he focused on continuous process industries. Prior to joining ProFood World full time in late 2020, Aaron worked as Editor at Large for PMMI Media Group, reporting for all publications on a wide variety of industry developments, including advancements in packaging for consumer products and pharmaceuticals, food and beverage processing, and industrial automation. He took over as Editor-in-Chief of ProFood World in 2021. Aaron holds a B.A. in Journalism from Indiana University and an M.S. in Journalism from the University of Illinois.