Updated Company Name for Automation Supplier

Aug. 9, 2011
Dunkermotoren USA Inc. announces that it has modified its North American market-facing name, changing from the Germanic to the English spelling of the word "motor" to recognize its growing presence in the U.S., Canada and Mexico automation markets.

It will now be known in North America as Dunkermotor and a new logo and website URL accompany this change.

"Over the past 15 years serving customers in North America, the German word for motor was still rather unfamiliar and sometimes hard to pronounce for many people with whom we do business," said Wilfrid Vinson, president of Dunkermotor.

"We decided time would be better spent working with customers to provide solutions to their motion control applications than coaching on how to pronounce a five syllable word not part of the vernacular. When we first entered the U.S. market to serve the fractional horsepower motor and motion control needs of our multinational customers, our original name was somewhat familiar through their European parent organizations. Now that we have established complete technical support, logistics and sales operations to serve many new American automation customers, this simple adaptation is only natural. In addition, we have added the new URL, www.dunkermotor.com

Dunkermotoren USA Inc. - www.dunkermotor.com

Sponsored Recommendations

Put the Plant Floor in Your Pocket with Ignition Perspective

Build mobile-responsive HTML applications that run natively on any screen.

Ignition: Industrial-Strength System Security and Stability

Ignition is built on a solid, unified architecture and proven, industrial-grade security technology, which is why industrial organizations all over the world have been trusting...

Iron Foundry Gains Competitive Edge & Increases Efficiency with Innovative Technology

With help from Artek, Ferroloy implemented Ignition to digitally transform their disconnected foundry through efficient data collection and analysis while integrating the new ...

Empowering Data Center Growth: Leveraging Ignition for Scalability and Efficiency

Data center growth has exploded over the past decade. Initially driven by organizations moving their computer assets to the cloud, this trend has only accelerated. With the rise...