Though media format preferences may change over time, the desire to be informed is anything but diminishing.With that in mind, Automation World has now launched the second of its first two planned apps. The first of these was an iPad / iPhone app designed to present each monthly issue of Automation World in a digital format (An Android app will be released before end of 2011). Now comes the second application — a real-time app that is continuously updated as the Automation World editorial team posts new content.Recent research of Automation World subscribers indicates that more than a third of them currently own an iPad, nearly half own some form of tablet computing device, and almost 80 percent of the remaining respondents expect to own some form of tablet computer in the next 12 months. “Based on that data, it would seem that we are releasing these apps just in time to deliver automation information in a way our audience is ready to consume it,” said Editor in Chief Gary Mintchell.David Newcorn, vice president of Digital and Custom Media at Summit Media Group (parent company of Automation World), said, “The Automation World real-time app is designed similarly to the acclaimed USA Today app, and it automatically updates itself with the latest content from Automationworld.com every time you launch it. Using this new app, you can quickly scroll through articles and tap into the ones of interest. Articles appear on your screen instantly, without waiting for further downloads.”As with the digital replica app, an Android version of the Automation World real-time app will be available by the end of the year.
David Greenfield,
