B&R Automates the Printing Industry

July 5, 2012
Automation vendor B&R, which gets 14 percent of its global sales from the printing industry, reports on the every-four-year event that is DRUPA.

The DRUPA exhibition, held every four years in Düsseldorf, Germany is the leading trade show for the printing industry. The 52 nations represented by exhibitors at DRUPA 2012 bore testament to its international significance. B&R made an impressive appearance as an innovator in the printing industry, with more than 100 exhibitions presenting print media production machines and peripheral devices built on B&R automation solutions.

"Print media production equipment currently accounts for 14 percent of B&R's global sales," explains Peter Gucher, general manager of B&R International. "Much of this success is owed to the trend setting solutions B&R offers for this industry." Take B&R's comprehensive safety solution for high-end control and drive technology, for example. This concept makes it easy to incorporate configurable machine options with integrated safety technology into day-to-day production.

B&R continues to raise the bar in the area of drive technology as well. B&R solutions provide high-precision drive control with integrated register control, and the decentralized drive components give machine manufacturers maximum design freedom. Visitors to B&R's booth had the chance to experience the many industry-specific solutions first-hand.

"With more than 300,000 attendees, DRUPA 2012 was a highly frequented event, and we were extremely pleased with how our products and solutions were received," reports Gucher, clearly satisfied with the results of the exhibition. "This was an outstanding opportunity for B&R to demonstrate how its innovative force can be applied in the printing industry."

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