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Skinny Jeans Reimagined as GPS

April 12, 2017

Recalculating? A fashion company has built jeans with GPS technology to provide step-by-step directions.

It’s taken some time for me to accept using my phone as a map, and now there's a fashion company wants us to get onboard with using jeans for a GPS?!

Italian-based Spinali Design has released a pair of "smart jeans," which include integrated GPS technology so that the wearer can instantly receive turn-by-turn directions to his or her next destination. According to a video on Mashable, the jeans are equipped with on-board sensors that connect to an app on a mobile phone via Bluetooth and use built-in vibrating modules to indicate whether the wearer is supposed to turn right or left.

The jeans are not rechargeable, but apparently they’ve been built with enough power to guide the wearer once a week for more than four years. The designer of the jeans chose to experiment with the technology out of a desire to see people spend less time looking at their phones and more time appreciating their surroundings.

About the Author

Beth Stackpole, contributing writer | Contributing Editor, Automation World

Beth Stackpole is a veteran journalist covering the intersection of business and technology, from the early days of personal computing to the modern era of digital transformation. As a contributing editor to Automation World, Beth's coverage traverses a range of industries and technologies, including AI/machine learning, analytics, automation hardware and software, cloud, security, edge computing, and supply chain. In addition to her high-tech and business journalism work, Beth writes an array of custom editorial content and thought leadership pieces.