Website relaunch: HIMA’s new online presence

The new company website is a core element of the global marketing strategy

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Safety specialist HIMA has completely redesigned their company website www.hima.com and optimized it for mobile devices. To create a uniform online presence worldwide, the previous regional HIMA websites have been merged into a single platform. Along with an attractive layout and high user convenience, the new website forms the basis for stronger digital interaction with customers. It is also part of a comprehensive, multi-year global digitalization strategy.

The new website has a modern information architecture, a technically sustainable infrastructure and a user-oriented design. The content-rich, emotionally appealing website is intended to create awareness and enthusiasm amongst visitors for the complex subject of safety. The new interaction features and a well-conceived design also facilitate contact with the company. The website is additionally optimized for presentation on mobile devices such as tablets and smartphones.

“The new website is a core element of the digital transformation of HIMA”, says Dirk Bolz, Head of Global Marketing at HIMA. “The modern and globally uniform appearance of the new website will increase awareness of HIMA in the digital world and enhance our ability to communicate with our customers, partners and employees using digital media.”

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