This year’s Sapphire NOW—SAP AG’s annual user conference—was held simultaneously on May 17-19 in Orlando, Fla., and Frankfurt, Germany, with simulcasting and the latest in social media used to connect attendees at both sites in real time with online global participants. In this video interview, recorded on May 18, Managing Editor Wes Iversen takes a look at a “multi-touch interactive wall” on site in Orlando, and discusses some of the innovations with Costanza Castelnuovo-Tedesco, SAP vice president, global advertising and branding.
