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Automated Asset Management Streamlines Label Procurement

Mark Moorhead, corporate director of marketing for WS Packaging Group in Green Bay, Wis., provides details on the use of an automated asset management system deployed for label management at Gilchrest & Soames.

In this video presentation from The Automation Conference 2012, Moorehead shares how WS Packaging Group worked with Gilchrest & Soames, one of the most renowned and respected spa, bath and body brands in the world, to address a serious issue the company had with a proliferation of SKUs. Mark will explain how WS Packaging Group’s WebFlex automated asset management system makes it possible to upload label artwork directly to the WebFlex server without having to use a third-party FTP site or send art on a disc by overnight carrier. 

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