How Efficient Engineering and the 'Virtual World’ Are Changing Manufacturing
April 17, 2014
Raj Batra, president of Industry Automation at Siemens Industry, offers his thoughts on Hannover Fair 2014 and how the integration of real and virtual worlds are impacting manufacturing. He also discusses Siemens’ concept of “efficient engineering”...
David Greenfield, editor in chief | Editor in Chief
David Greenfield joined Automation World in June 2011. Bringing a wealth of industry knowledge and media experience to his position, David’s contributions can be found in AW’s print and online editions and custom projects. Earlier in his career, David was Editorial Director of Design News at UBM Electronics, and prior to joining UBM, he was Editorial Director of Control Engineering at Reed Business Information, where he also worked on Manufacturing Business Technology as Publisher.
