Swiss Baumer Group Boosts Indian Presence with Waaree Instruments Acquisition

Dec. 1, 2010
The deal is expected to give Baumer a leading position in the Indian market and complements the company’s international expansion strategy.

The Baumer Group (www.baumer.com), a Frauenfeld, Switzerland-based global manufacturer of sensors and sensor systems, announced on Nov. 4 that it has acquired the majority shares of Waaree Instruments Ltd., one of India’s leading suppliers of process control instruments. The company is part of the Indian Waaree Group (www.waaree.com), a family enterprise based in Mumbai. Terms of the deal were not disclosed.

“The acquisition will boost our activities on the Indian subcontinent. It complements the international expansion strategy of Baumer and is an excellent opportunity to strengthen our process instruments business,” said Dr. Oliver Vietze, chairman and chief executive officer of the Baumer Group. “Waaree Instruments is an established player in India with a widespread Indian distribution network and state-of-the-art manufacturing facilities. This will improve our ability to meet local customer requirements, speed up our local delivery and to timely react to the dynamic and growing Indian market.” With the acquisition, Baumer said it expects to achieve a leading position in the Indian market.

Baumer started its Indian business in 2007 with a sales company based in Pune, initially focusing on the factory automation sector with its Sensor Solutions, Motion Control and Gluing System activities. It was expanded with Baumer’s Process Instrument portfolio in 2009.

Market activities in India of both Baumer and Waaree will be aligned in coming months. The acquisition provides benefits for local customers as they can select from a broader portfolio of mechanical and electronic Process Instruments, Baumer said.

In recent years, Baumer has pursued a strategy aimed at establishing itself as a global company. Baumer employs around 2,000 people worldwide, with 35 locations in 18 countries.Baumer Group www.baumer.comWaaree Groupwww.waaree.com

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