Subscribe and listen to AW’s podcast!
Subscribe and listen to the Automation World Gets Your Questions Answered podcast!
Listen Here

Rockwell Stresses Service Offerings in Brazil

Equipment remanufacturing, training and remote support, among other service activities, have contributed the effective consolidation of its installed base in the country.

Ronaldo Carneiro, Rockwell Automation Brazil Country Manager.
Ronaldo Carneiro, Rockwell Automation Brazil Country Manager.

“Change is necessary,” says literature produced by the Rockwell Automation Center for Remanufacturing and Repair, which opened in 2007 in Brazil. The Center has become an important tool to enhance the strategy adopted by Rockwell to develop the services area. And in Brazil, according to Rockwell, the change has worked perfectly.

Rockwell’s services expansion push for Brazilian clients also includes several other facets, says Ronaldo Carneiro, Rockwell Automation Brazil ( country manager. “Our services offering has grown to include a training center at the University of São Paulo, a partnership with Escola Politécnica, a customer support engineering team for both field and telephone support, and an engineering group specializing in project development and consulting.” Further, in October 2008, Rockwell Automation Brazil also invested in expansion of support services by installing technology to simulate various operating conditions its customers might encounter.

Carneiro points out that Brazil is part of a group of six subsidiaries that have technical phone support (or remote support), and that the Brazilian remanufacturing center is one of 17 other centers in the world. The result is that the strategy of spreading the company's performance, balancing the hardware, software and services business, has resulted in the effective consolidation of its installed base in Brazilian industry.

Rockwell performs remanufacturing services to return customers’ used equipment to a semi-new or improved condition. “This is possible because we make all possible updates and improvements in the used equipment including replacement of failed components, making all parametric tests—the same as applied to a new product—and cleaning the equipment. These services reduce costs for customers, since they postpone the purchase of new automation equipment, increase existing equipment reliability and extend its useful life. And that brings benefits to companies of any size and segment, maximizing the investments made in equipment and contributing to the increased availability of industrial plants,” concludes Carneiro.

About the author

Sílvia Pereira,, is a freelance journalist based in Brazil.

Rockwell Automation Brazil

Subscribe to Automation World's RSS Feeds for News

Test Your Machine Learning Smarts
Take Automation World's machine learning quiz to prove your knowledge!
Take Quiz
Test Your Machine Learning Smarts
Revealed: Sensor & AI Secrets
New report features peers and pros on how machine vision, smart instrument sensors and AI can improve manufacturing.
Download e-book
Revealed: Sensor & AI Secrets