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Brazil Automation ISA 2009 Draws a Crowd

With about 11,000 people registered, attendance at the 13th edition of the Latin American show sponsored by the International Society of Automation was down only slightly from last year.

Brazil Automation ISA 2009 registered 11,000 visitors.
Brazil Automation ISA 2009 registered 11,000 visitors.

Brazil Automation ISA 2009, held Nov. 10-12 in São Paulo, attracted approximately 11,000 visitors. That was down slightly compared to last year, due to the economic crisis, but well in line with organizers' expectations. The annual event, organized and promoted by the ISA (International Society of Automation) District 4/South America, is Brazil’s largest technological solutions and innovations trade show for industrial automation. Approximately 65 percent of the exhibition space has already been sold for the 2010 edition of the show, including new Brazilian and international companies.

“Next year, the industrial automation sector will receive many investments, and it should grow above the recent average. Besides the heavy investments foreseen for oil exploration and infrastructure, investment in areas such as monitoring and control, and physical safety of plants should also receive greater attention", said José Otávio Mattiazzo, ISA District 4 vice president.

The Brazil Automation ISA 2009 Technical Congress grew in an impressive way in relation to the previous year, adding about 500 participants. “We are always reminding companies of the need to make investments in their professionals’ technical training and also of the value of having their teams prepared for the expected expansion. Given the current economic landscape, we should get ready for a new recruitment race to attract qualified personnel. One of the great challenges that we will have in our country is to qualify and to make this work force available in the several segments and places,” said Mattiazzo.

For the next edition of Brazil Automation, the subjects of sustainability, quality improvement and environmental issues will be addressed. Mattiazzo also announced that in 2010, Brazil Automation will be the premiere ISA world event, reinforcing District 4’s growing importance in the international society. “Today, Brazil has four representatives in the ISA Executive Board,” concluded the ISA District/4 vice-president.

About the author

Sílvia Pereira,, is a freelance journalist based in Brazil.

International Society of Automation

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