Yokogawa Expands in South America

Yokogawa South America has been in Brazil since 1973 and has now decided to make a strong bet on the South American market for automation, instrumentation and control.

Nelson Ninin
Nelson Ninin

The company has just inaugurated two new branches—in Chile and in Argentina—both with a complete sales and services structure for its industrial automation technology including instrumentation, measurement, electrical products and industrial process controls.

“This is an important action both for Yokogawa and for the Argentine and Chilean markets. Yokogawa is very proud to start an operation in those countries,” says Nelson Ninin, President of Yokogawa South America. “The goal is to be able to be close to the customers, offering locally the best solutions in industrial automation, making sales in local currencies, with engineering, installation and maintenance services, always with our own team of well-trained professionals.”

Yokogawa has made significant investments in this expansion. The opening of these branches is part of a strategy by Japan-based Yokogawa to become the number one process control supplier in the world by 2010, says Ninin, who is a member of the Yokogawa International Board. This goal is part of a strategic plan called “Vision Twenty One and Action Twenty One” that was started in 2000.

“We have sold more than 300 distributed control systems in South America and we have more than 5,000 customers of products made by Yokogawa” Ninin observes. “We work also on international projects in which solutions engineered in Argentina and Chile are exported to other countries. I would like to reinforce our commitment of local support for all of Yokogawa's customers as we look forward to applying our products and solutions for the benefit of the industrial and social development of Argentina and Chile.”

More in Control