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Machine Control and Safeguarding to Benefit from Omron Realignment

Omron Industrial Automation and Omron Scientific Technologies Inc. announcd an internal realignment of support for machine automation systems and safeguarding to satisfy the needs of a wider range of customers.

The sales and support organizations of Omron Industrial Automation and Omron STI will report to the same management while maintaining individual expertise in established areas at their current locations.

"This sales realignment is the planned next phase of integration to provide our customers powerful machine automation and safety solutions, backed by application expertise and support acknowledged to be the best in the industry," explained Gregg Holst, president and chief operating officer of Omron Industrial Automation for the Americas.

"In 2006, when Omron acquired STI, we started down a path that would allow us to leverage the combined strengths of a global automation company while providing us with the resources to invest in and grow our safety business in a very competitive market," said Jim Ashford, president and chief operating officer of Omron STI. "This arrangement has turned out to be a great success for all of us. The subtle, but important next step in our evolution capitalizes on our organizational synergies and strengthens our ability to deliver exceptional customer value."

The realignment consolidates internal management responsibilities for Automation and Safety sales and support into three regions: USA and Canada; Mexico and Latin America; and Brazil. The arrangement enables greater sensitivity to local regulatory requirements to provide appropriate products and systems to customers.

The path to market using distributors remains unchanged: those specializing in either Automation or Safety will continue with that product portfolio; those distributors authorized for both will support both product categories. Customers will experience "business as usual" when the internal change takes effect on April 1, 2012.

Tony Canonaco, Omron STI vice president sales said the company seeks to accomplish four goals with this new arrangement:
1. Strengthen our Automation Competency – "We offer our customers a completely integrated automation solution that includes Safety, Motion, Vision, and Logic."
2. Present One Omron Automation Company – "In the eyes of our customers, we will be easier to do business with by offering a complete solution including issuing one purchase order and having one point of contact for integrated support."
3. To Provide Employee Enrichment – "As a large, globally diverse automation company, we are able to provide additional personal and professional growth opportunities to all of our employees."
4. To Transform the Company – "Enhance the companywide culture with a passion for improving Safety and Productivity of machinery."


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