Frost & Sullivan: Lenze Recognized for Packaging Industry Drives Products

April 27, 2012
Research firm Frost & Sullivan ( has recognized Lenze Americas (, a global manufacturer of electrical and mechanical drives, motion control and automation technology, with the 2011 North American Frost & Sullivan Award for Product Line Strategy for Lenze’s line of products that “perform exceptionally well as a cohesive unit within the packaging industry.”

"Lenze's leadership in research, design and customer-centricity enables its broad product-line development when multiple larger competitors are yet to do the same," said Frost & Sullivan Research Analyst Michael Rasche. "Competitors simply do not have the same breadth of products designed to work as a one-system-solution, and customer testimonials verify the importance of this concept in the market."

Each year, Frost & Sullivan presents this award to the company that has developed a comprehensive product line that caters to the breadth of the market it serves. The award recognizes the extent to which the product line meets customer base demands and the overall impact it has in terms of customer value, as well as increased market share.

Packaging machine original equipment manufacturers (OEMs) include a broad range of electrical product components in their equipment, and “though these products have different functions, it is important that they complement each function's diverse equipment design to achieve that operational accord” Rasche said. “Lenze's full breadth of products achieves this goal extraordinarily well.”

All products were either released in late 2010 or early 2011 as new offerings, or as updated versions of already successful products, and have already witnessed a strong market acceptance, said Rasche. The company's 8400 series of electric drives, L-force MF three-phase alternating current (AC) motors, L-force gearboxes, OKS industrial coating, and Drive Solutions Design (DSD) software were specifically designed to work in synch.

The value Lenze provides to existing customers with its breadth of products, and the energy savings subsequently realized from their use, is ranked at the highest level,  said Rasche. For instance, in the Lenze L-force gearbox, which offers efficiency levels of 94- to 98 percent, the right-angle and in-line gearboxes in the series ensure that energy output by the motor is transferred to the application with minimal loss.

“The 8400 series of drives has a Voltage Frequency Control economic function that manages the electric motor with such precision that the energy savings at partial load is an astonishing 30 percent,” said Rasche.

"This is unmatched in the industry and gives Lenze's products an increasing competitive advantage over the long term," he added.

Rasche said energy savings equate to money in the bank, and customers reported that in fewer than 18 months most of the original cost of their purchase would be recouped. “This level of value delivery results in customers as 'evangelists,' which Frost & Sullivan anticipates will undoubtedly increase Lenze's exposure in the market," he said.

In addition to packaging, Lenze's product line also fits automated industrial processes such as positioning, filling, extruding, conveying and winding.

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