MotionTech, a Stockholm-based industrial group that develops automation companies, announced its entry into the U.S. market, which the company says signifies a milestone in its international growth by bringing its portfolio of automation and packaging technology to North American customers. 

To spearhead the expansion, MotionTech appointed Kristian Hulgard as executive sales director for the U.S. market. Hulgard will lead MotionTech’s U.S. business from the Dallas–Fort Worth area and drive the company’s next phase of growth in the region, according to the company.

The initial focus of the U.S. launch is bringing MotionTech’s end-of-line packaging, storage systems, and conveying technologies to American customers, building on the automation, and material-handling solutions that have made the group a trusted partner across Europe. Over time, MotionTech intends to build out a full commercial and service presence to support customers throughout their automation journey, according to the company. 

The move addresses already established US demand; MotionTech has completed more than 30 installations for U.S. customers, such as large warehouse automation partners Dematic and Knapp, across the U.S. in recent years. 

“The US represents an enormous opportunity,” Hulgard said. “I’m excited to build something meaningful here from the ground up. American manufacturers and distributors are investing heavily in automation to stay competitive, and MotionTech brings exactly the kind of proven, high-quality technology they’re looking for. My focus from day one will be on getting our products in front of the right customers, build up a distribution network, and establish MotionTech as a serious partner in this market.”