CHICAGO, IL (June 6, 2011) – As traditional business magazine publishers
struggle to rework their blueprint for profitability, Summit Media
Group is pushing ahead by continuing to invest in content. The
Chicago-based publisher today announced that it has hired well-known
industry journalist David Greenfield as Media and Event Director for
Summit’s Automation World magazine.
Automation World is a controlled
circulation title for manufacturing automation professionals.
Greenfield’s role will be to help grow the eight-year old brand across
print, online and live event initiatives, and to develop custom content
for tablet apps and other products, leveraging his industry knowledge
and broad online following.
As founder of the 14,000-plus-member
Automation and Control LinkedIn
group, Greenfield brings an impressive social media component to his new
position, along with multi-channel editorial experience garnered at
leading business media companies. Summit’s new hire was most recently
Editorial Director of UBM Electronics’ Design News magazine, which
covers system and product design engineering. Prior to joining UBM,
Greenfield was Editorial Director of Control Engineering at Reed
Business Information (a division of Reed Elsevier Inc.), where he also
worked on Manufacturing Business Technology as publisher, several years
earlier. In addition, he has held editorial positions at Putnam Media,
Lionheart Publishing and other organizations.
David Greenfield will be working with
Automation World co-founder and
Editor Gary Mintchell to deliver content to engineers, IT and operations
managers, and individuals who influence investment in manufacturing
automation throughout the enterprise. Publisher Jim Chrzan comments,
"Gary Mintchell has always been one of the most forward-thinking writers
in the automation space and well-respected by suppliers, readers and
his peers in the trade press. The addition of Dave Greenfield to our
team reinforces our commitment to offer the best, and solidifies our
position as the go-to resource with print and online products, events,
custom media, and now, the exciting world of tablet publishing. At
Automation World, we are committed to investing in content."
About Summit Media Group, Inc.
Chicago-based
Summit Media Group, Inc.
(
http://www.summitmediagroupinc.com) is an integrated media publisher
offering business information for professionals in packaging and
manufacturing automation. Print magazines include flagship monthly
Packaging World, Automation World, Packaging World’s PACK EXPO Showcase,
Healthcare Packaging, and Contract Packaging. In addition to publishing
a variety of newsletters, Summit also produces webinars and conferences
and owns Web resource GreenerPackage.com.