Make Automation Practical, Make Automation Accessible To Make Automation Successful
In this Automation World podcast, we’re joined by Hexagon’s Joel Martin to explore methods to make automation more practical, more accessible for manufacturers at every stage of their journey. In taking this mindset, Joel stresses, we make automation techniques more fully embraced and, thus, more successful. Our conversation touches on getting started with automation programs, the most common pitfalls at the beginning of campaigns, and the easy wins that can create excitement in teams making first steps with smart new processes.
About the Author
Sarah Mattalian
Staff Writer
Sarah Mattalian is a Chicago-based journalist writing for Smart Industry and Automation World, two brands of Endeavor Business Media, covering industry trends and manufacturing technology. In 2025, she graduated with a master's degree in journalism from Northwestern University's Medill School of Journalism, specializing in health, environment and science reporting. She does freelance work as well, covering public health and the environment in Chicagoland and in the Midwest. Her work has appeared in Inside Climate News, Inside Washington Publishers, NBC4 in Washington, D.C., The Durango Herald and North Jersey Daily News. She has a translation certificate in Spanish.
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