Progea enhances own marketing structure in an outlook of global growth

Dec. 23, 2013
Progea has recently appointed Mr. Marco Ceriani as the new Marketing & Communication Manager.
Progea has recently appointed Mr. Marco Ceriani as the new Marketing & Communication Manager. 
Mr. Marco Ceriani, 37, proudly boasts about 15 years' experience in the automation industry. He started his career as a designer and a technician, to become a Product Manager in international firms a few years later, then reached Progea in 2006, where he held the role of Sales Manager, while also supporting Marketing and Communication operations. 
As the new Marketing & Communication Manager, Mr. Marco Ceriani will implement several strategies specifically supporting the sales force, through a comprehensive analysis of both the competition and the upcoming markets. Moreover, Mr. Ceriani will strategically supervise communication and marketing activities targeted at foreign markets, in order to actively and consistently promote the company's image worldwide.
Building on the newly-appointed manager's expertise, Progea enhances its own human resources framework in an outlook of global growth.
"The added value of counting on global marketing headquarters consists in being able to gather and evaluate the various needs in different countries, so as to identify specifically-targeted strategies, allowing us to tap individual local markets. We will coordinate effective activities in order to increase brand awareness and let our products be appreciated worldwide," new Marketing & Communication Manager Marco Ceriani stated.

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