The latest news of digital transformation includes a partnership between food and petcare company Mars, Inc., and Microsoft Corp, as the two build upon a longstanding technology relationship that now will impact every touchpoint across the consumer experience, the companies said.
The partnership, announced in May, marks a significant move forward for Mars, which up until now was testing out innovation in corners of the company, such as a farm-to-fork tracking application that utilizes technology from Transparency-One, running on the Microsoft Azure platform, to help monitor rice production for its Ben’s Original brand, thereby giving customers insights into where and how rice was grown. The newest agreement expands the reach of intelligent manufacturing supply chains.
The companies are working to integrate data across a digital infrastructure that will provide Mars with business insights to accelerate growth and develop trust with customers and consumers through transparent experiences, the company said. The use of artificial intelligence (AI), digital twins, and Internet of Things (IoT) technology across Mars’ global portfolio of confectionery, petcare, pet services, and food businesses positions the company for more intelligent manufacturing and personalized customer engagement. Mars is also focusing on ways to improve digital skills training for its global workforce...
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