As those who follow the media and magazine biz know, custom content has been a noteworthy growth area for both consumer and business titles, with publishers such as Meredith Co., Time Inc., and The Wall Street Journal producing custom content for big name brands. Like its consumer counterparts, Summit Media Group has enjoyed similar gains in custom and this month welcomes a new Director of Research & Custom Media to head up this expanding business unit. Journalist and former chief editor, Matt Reynolds, joins the Chicago B2B media company in the newly created position.
Reynolds brings with him over a decade of experience as a journalist and editor. He spent more than five years at Penton Media in various editorial positions for Penton’s Baking Group, advancing to Chief Editor of Baking Management and Managing Editor of the venerable Modern Baking. Earlier in his career, he was Assistant Editor for Luby Publishing’s Billiards Digest. Most recently, he worked with LoSasso Integrated Marketing in Chicago as a practitioner of a unique brand journalist concept, applying a full B2B editorial skill set to the public relations discipline. Reynolds received his undergraduate degree from the University of Illinois, and holds a MS in Journalism from Roosevelt University.
Summit’s VP/Digital, David Newcorn shares his enthusiasm about the new hire. “Because demand for custom media solutions has grown significantly, it was time to bring in an experienced, dedicated professional to oversee this area. Matt’s unique background, which combines journalism, research, public relations, and digital and social media, makes him an ideal fit.” As part of this position, Matt will also head up research in a first-ever position for Summit. Finally, Matt will run Summit’s growing Playbooks business.
Summit CEO Joe Angel comments, “We’re really excited to have Matt on board and our customers will certainly benefit by his media savvy and creative insights. Additionally, having Matt take the reigns here will enable Dave Newcorn to advance Summit’s digital platforms, implementing next-generation technologies to find new ways to connect readers with our advertisers. All in all, a positive development for our custom team and our advertisers.”
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