How Software Licensing Transforms Industrial OEM Revenue
March 16, 2026
Dale Hopkinson with Thales explains how Industrial equipment manufacturers are shifting from costly hardware variants to software differentiation, unlocking recurring revenue and customer value through strategic licensing models.
About the Author
David Greenfield, editor in chief
Editor in Chief
David Greenfield joined Automation World in June 2011. Bringing a wealth of industry knowledge and media experience to his position, David’s contributions can be found in AW’s print and online editions and custom projects. Earlier in his career, David was Editorial Director of Design News at UBM Electronics, and prior to joining UBM, he was Editorial Director of Control Engineering at Reed Business Information, where he also worked on Manufacturing Business Technology as Publisher.
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