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B&R Industrial Automation

B&R Industrial Automation GmbH is a manufacturer of automation technology and ABB's global center for machine and factory automation.
11415 Old Roswell Rd S-100
Alpharetta, GA 30009
United States
770-772-0400
Visit Company Website
[email protected]
135 North America
37

Product Summary

HMI Industrial PCs I/0 Systems Motion Control Safety Technology Control Software

More Info on B&R Industrial Automation

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B&R is an innovative automation company with headquarters in Austria and offices all around the world. On July 6, 2017, B&R became a business unit of the ABB Group.

As a global leader in industrial automation, B&R combines state-of-the-art technology with advanced engineering to provide customers in virtually every industry with complete solutions for machine and factory automation, motion control, HMI and integrated safety technology.

With Industrial IoT communication standards like OPC UA, POWERLINK and openSAFETY as well as the powerful Automation Studio software development environment, B&R is constantly redefining the future of automation engineering. The innovative spirit that keeps B&R at the forefront of industrial automation is driven by a commitment to simplifying processes and exceeding customer expectations.

Together with ABB, we are the only company to offer a complete portfolio of robotics, automation and software. As part of ABB, we continue to be guided by the same values: Creating more productive and sustainable manufacturing solutions with our customers. We share our automation expertise through training and collaboration.

YouTube Videos

July 1, 2026
June 9, 2026
May 21, 2026

Products

Sponsored
B&R shows adaptive solutions for laboratory operations at SLAS 2025
Jan. 24, 2025
B&R has added deep learning functionality to its smart camera portfolio. The first product to emerge from the project is a deep-learning-based optical character recognition (OCR...
Aug. 17, 2023
Supplier Submitted
New smart camera supports changeover at full production speed.
May 4, 2021
The X20CP3687X controller from B&R combines the performance of an industrial PC with the compact design of the company’s X20 controller series.
March 18, 2020
The Safe Speed Observer from B&R determines speed of the company’s Acopos P3 servo drive in accordance with SIL 2 / PL d / CAT 3 requirements.
Oct. 3, 2019
B&R’s X20CP0420 has a width of only 37.5 mm including the power supply.
June 10, 2019
The X20SO6530 digital output module from B&R provides six safety relays in a unit with standard 25 mm width.
March 20, 2019
The X20SM1436-1 module from B&R can be used to operate stepper motors with operating voltages of 18-60 VDC at rated currents up to 2.5 A.
Jan. 28, 2019
The openSafety bus protocol can now be transmitted via UDP using the black channel principle.
Jan. 28, 2019
Version 4 of B&R Industrial Automation’s Smart Display Link (SDL4) is based on HDBaseT 2.0 and can span up to 100 meters between the industrial PC and display device.
Aug. 15, 2018

Press Releases

Sponsored
Highlighting the power of adaptive automation with B&R’s ACOPOS 6D, Vision technology, and the ABB GoFa robot working together to achieve greater productivity in a compact, flexible...
Jan. 27, 2026

Videos

A look at the differences between B&R' s AcoposTrak ad Acopos 6D materials handling technologies.
March 26, 2025
For more information, see: https://automationworld.com/33013404
Oct. 20, 2023
Activity in the automotive industry, e-commerce, and other sectors will shape the growth of robotics technologies in the coming year.
April 22, 2022
The Mini-Geo is a modification of B&R’s AcoposTrak shuttle transport system that is synchronized with an IRB 1200 robotic arm from ABB and several vision sensors.
Nov. 26, 2021
B&R Automation’s Acopos 6D is a unique conveyance system that transports items using levitating planar movers. Watch the innovation in action on this Take Five video.
Oct. 22, 2021
Automation World Director of Content David Greenfield reports from the SPS (Smart Production Solutions) 2019 event in Nuremberg, Germany.
Dec. 19, 2019
Supplier Submitted
In this informative podcast, David Greenfield, Director of Content for Automation World, and Sari Germanos, Product Manager North America for B&R Industrial Automation, delve ...
Dec. 14, 2018
B&R debuted its new track technology, which enables "the Adaptive Machine" and cost effective mass customization, during PACK EXPO.
Oct. 18, 2018
Supplier Submitted
The data management systems of many of today’s industrial environments are often still limited by outdated, inefficient networks. However, new networking standards such as time...
April 24, 2018
Supplier Submitted
Are open data communication standards here to stay? This 18-minute video delves into the real meaning, real uses and real benefits of essential data communications standards being...
July 21, 2017

Podcasts

Sponsored
Automation World: Gets Your Questions Answered
Learn about B&R's Acopos 6D levitating transport system, which uses levitating shuttles to move materials and parts between various production systems.

Resources

Supplier Submitted
The emergence of new IEEE Ethernet standards coupled with Gigabit Ethernet technology have now paved the way to securely and efficiently merge IT and OT networks by producing ...
May 3, 2018

Blogs

Industrial system interoperability is on the way through a combination of the determinism supplied by Time-Sensitive Networking and OPC UA’s machine-to-machine communications ...
Aug. 16, 2019
John Kowal, director of business development at B&R Industrial Automation, provided this FAQ on OPC UA over TSN. B&R is a 'committed contributor' to the 'OPC UA including TSN ...
July 26, 2019
The next frontier in packaging equipment is the adaptive machine, where machines are able to adapt to each product instead of running batches that conform to a fixed setup.
May 10, 2019
A new paper from ARC Advisory Group explores the potential of creating a universal industrial network through the combination of OPC UA and time-sensitive networking.
Feb. 25, 2019
The OPC Foundation, CC-Link Partner Association and ODVA have all made announcements about major moves planned for 2019, indicating serious movement toward greater device and ...
Nov. 28, 2018
Industrial Internet of Things, collaborative robots, digital twins and more aren’t just new ways of trying to get you to loosen your purse strings. They bring with them the promise...
June 16, 2018
How a technique from the 1970s can be used to leverage well-recognized measurements such as Operational Equipment Effectiveness and Total Productive Maintenance to transform brownfield...
Jan. 30, 2018
As automation technologies advance with cloud and edge computing, system and device location on the network can, in some cases, become optional. Critical to this development will...
Nov. 2, 2017
A new whitepaper from B&R Industrial Automation prepares OEMs for the future of machine building, which will include multi-purpose flexible systems that support a batch-of-one...
Sept. 20, 2017
The IIC’s Smart Factory Task Group is engaging automation end users to craft a relevant Industrial Internet of Things framework.
Aug. 22, 2017

News

With the new Codian SR, B&R adds SCARA kinematics to its Codian portfolio of open robot mechanic systems and integrated machine-centric robotics designed for pick-and-place, loading...
May 17, 2025
Sponsored
B&R Americas Hosts AutomationCON at Lake Lanier Islands, Georgia
May 2, 2025
Sponsored
Seasoned leader with global experience to drive customer focus and innovation.
Feb. 26, 2025
Supplier Submitted
B&R introduces new safety relay module for X90 control system.
Jan. 19, 2022
Supplier Submitted
Evolve Additive Solutions has succeeded in combining the flexibility of additive technology with the volume and quality of injection molding.
Nov. 16, 2021
Supplier Submitted
B&R Industrial Automation, Inc. is excited to announce the addition of new members of the Value Provider Program. This program brings together the most elite systems integrators...
Nov. 24, 2020
Supplier Submitted
Automation Distribution will represent B&R Industrial Automation in Eastern Pennsylvania, New Jersey (South) and Delaware.
March 23, 2020
The ability to create a digital twin of a machine during development can help avoid costly design errors and be used to virtually commission the machine software.
Feb. 8, 2019
Track technology replaces traditional carousel and streamlines expansion.
Oct. 14, 2018
B&R Automation unveils its AcoposTrak flexible and intelligent product transport system, which is designed to allow for the manufacture of custom product sets at full production...
Nov. 30, 2017

Articles

The open nature of Codian robotics was on display at Pack Expo to show how the company’s array of delta robots can be integrated with B&R controls and mechatronic transport systems...
Oct. 19, 2023
With the help of B&R’s automation technology, Evolve’s selective thermoplastic electrophotographic process produces product 10 times faster than 3D printing while delivering assembly...
Jan. 25, 2022
B&R is highlighting two of its unique transport systems, both of which allow for batch sizes of one.
Sept. 29, 2021
End users’ increasing retrofits of machines to process more SKUs is driving the integration of ABB’s robots with B&R’s control system to speed up cycle times, minimize dwell times...
Nov. 12, 2020
B&R’s adaptive machine concept includes its AcoposTrak, integrated machine vision, machine centric robotics, and digital twin technologies.
Nov. 11, 2020
Conveyor technology is no longer just about moving goods and components back and forth. Automation advances are transforming it into a core aspect of production strategy.
June 11, 2020
The publish/subscribe communication paradigm promises an era of real-time data exchange and increased flexibility to support next-generation IIoT applications and flexible manufacturing...
May 14, 2020
Automation World’s latest poll revisits our 2016 survey on the state of industrial Ethernet adoption. The numbers seem to suggest nothing much has changed. But is that what’s ...
March 20, 2020
As online retailers shape consumer buying behavior by offering customized goods, manufacturers are turning to technology suppliers and machine builders to add flexibility into...
Jan. 28, 2020
Leveraging the widely accepted OPC UA standard, automation supplier adoption of Time-Sensitive Networking continues to advance, as can be seen in multiple recent announcements...
Jan. 16, 2020

Contacts

Sean Grieve

Sean Grieve

Director of Business Development

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Additional content from B&R Industrial Automation

The merger of ABB’s robotics with B&R’s machine control components into one software architecture is designed to ease the component purchasing and development process for OEMs...
Dec. 9, 2019
B&R's industrial controllers take performance to a whole new level
Dec. 2, 2019
B&R adds C-mount cameras to vision portfolio
Dec. 2, 2019
What role does the machine builder play in optimizing the ongoing operation of industrial machinery? Perhaps not enough.
Nov. 1, 2019
Though standardization efforts for Time-Sensitive Networking continue at pace, it is still years before industry should expect to see a bumper crop of compatible products.
July 26, 2019
From security to digital twins to blockchain, Microsoft highlights a message of how it can help simplify and ease the adoption of these complex technologies, platforms and concepts...
April 1, 2019
Smaller, smarter, easier-to-use drives and motion control products are set to make it less expensive to automate more manufacturing processes.
Dec. 5, 2018
Confronting new consumer demands for customized products—from food to pharma—manufacturers are in search of technology that can economically move them from mass production to ...
Sept. 11, 2018
Continuing with our series of articles exploring the future of automation, we peek this month at controllers and IPCs. The newest versions are smarter, faster, smaller and easier...
March 8, 2018
B&R has introduced an image processing solution seamlessly incorporated into the automation system.
Jan. 22, 2018
Major shifts underway around the globe—including a new U.S. administration and Britain’s withdrawal from the European Union—are bound to influence investments in manufacturing...
May 9, 2017
As ‘the most important deal ABB has ever done,’ the acquisition strengthens ABB’s position as No. 2 in industrial automation, closing the gap with Siemens and answering ‘the PLC...
April 5, 2017